Work

Selected projects across AI systems, interaction design, research, and XR.

All AI Systems Interaction Research XR

Selected Details2025

ML Planning Suite for APAC Markets

A decision-support tool suite for promotion planning used across APAC markets.

Data Analytics SpecialistL’Oréal SingaporeAI Systems

Case Study2025

Smartphone Use & Mental Wellbeing

A mixed-methods UX research study on how everyday smartphone behaviors shape emotional regulation.

Methodology: Diary studies
Participants: 9
Outcome: Case Study

Selected Details2022

Internal Analytics Dashboards + Tool Storefront

An internal analytics and discovery system that made enterprise tools easier to access and navigate.

-90%

Access time

+50%

Findability

L’Oréal Singapore

ShooT IT

A real-time AR laser tag system combining physical hardware, multiplayer gameplay, and multisensory feedback.

Case Study2022Project Lead

Unity3DC#MQTT

Case Study · 2023

VR Heatstroke Education Simulator

An immersive VR learning experience designed to teach children how to respond to heatstroke.

Revamping ShopeePay

A quantitative UX study comparing layout and navigation variants for critical payment tasks.

Case Study2023Quantitative UX

QualtricsMTurkMATLAB

Selected Archive

Case Study2022

Music & Lyrics Transcription System

An AI-driven pipeline for extracting lyrical and melodic content from uploaded audio.

PythonReact

In Progress2026

Niantic Spatial AR

A location-aware mobile AR prototype built around geospatial anchors and real-time environment mapping.

UnityC#

Selected Details2021

Customer-Facing Utility Platform

Production frontend interfaces for customer utility workflows at scale.

ReactJavaScript

In Progress2026

Media Framing & Sentiment Transformation Pipeline

A pipeline for converting unstructured media into structured framing and sentiment representations.

PythonNLP

Let's discuss systems.

If a project resonates, I'm happy to share deeper case-study context.

Get in touch View CV