Case Study2025ML Planning Suite for APAC MarketsA decision-support tool suite for promotion planning used across APAC markets.Data Analytics SpecialistL’Oréal SingaporeAI Systems
Case Study2022Internal Analytics Dashboards + Tool StorefrontAn internal analytics and discovery system that made enterprise tools easier to access and navigate.-90%Access time+50%FindabilityL’Oréal Singapore
Case Study · 2023VR Heatstroke Education SimulatorAn immersive VR learning experience designed to teach children how to respond to heatstroke.
Case Study2025Smartphone Use & Mental WellbeingA mixed-methods UX research study on how everyday smartphone behaviors shape emotional regulation.MethodologyDiary studiesParticipants9OutcomeCase Study
XR / InteractionShooT ITA real-time AR laser tag system combining physical hardware, multiplayer gameplay, and multisensory feedback.Case Study2022Project LeadUnity3DC#MQTT
Revamping ShopeePayA quantitative UX study comparing layout and navigation variants for critical payment tasks.Case Study2023Quantitative UXQualtricsMTurkMATLAB
Case Study2022Music & Lyrics Transcription SystemAn AI-driven pipeline for extracting lyrical and melodic content from uploaded audio.PythonReact
In Progress2026Niantic Spatial ARA location-aware mobile AR prototype built around geospatial anchors and real-time environment mapping.UnityC#
Case Study2021Customer-Facing Utility PlatformProduction frontend interfaces for customer utility workflows at scale.ReactJavaScript
In Progress2026Media Framing & Sentiment Transformation PipelineA pipeline for converting unstructured media into structured framing and sentiment representations.PythonNLP