research - Quantitative UX

Revamping ShopeePay

A quantitative UX study comparing layout and navigation variants for critical payment tasks.

Role
UX Researcher
Team / Org
Team project
Timeline
Feb 2023 – Mar 2023
Skills / Tools
  • Experiment design
  • Task performance
  • Statistical testing
  • Navigation evaluation

Overview

I designed a controlled usability experiment to evaluate how interface layout and navigation patterns affected payment task performance, then used statistical analysis to recommend a more efficient and convenient navigation model.

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